Enjoy the view of your TV from all angles. The Serif looks beautiful from front to back, from one side to the other, and can decorate any space where you place it. Let The Serif elegantly blend with your space.

Place The Serif anywhere in the room. It features an elegant metal stand that perfectly complements its stylish frame. It looks beautiful even in smaller spaces, and the option to remove the legs makes it even more versatile. Move it around the space as you wish.

The capital "I" presents a bold appearance that is sure to catch the eye of any viewer. The iconic "I" shape design, combined with a slim frame, transforms The Serif into the epitome of taste.

Ambient Mode features exclusive patterns inspired by the natural world around us - a beautiful leaf and a textured fabric - and various color options to match your mood.

With built-in AirPlay, you can easily stream movies and shows to your Samsung Smart TV directly from your iPhone, iPad, or Mac.

With the solar panel on the back that you can use for charging, you no longer need to use disposable batteries for the SolarCell Remote Control.

Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is very bright or dark, you will only see realistic depiction. And HDR10+ analyzes each scene frame by frame to adjust brightness at every specific moment.