The NVIDIA Ada Lovelace architecture fully unleashes the capabilities of ray tracing technology, which simulates the behavior of light in the real world.

With the unique power of the new GeForce RTX 40 series and the 3rd generation RT cores featuring the new hardware units "Opacity Micromap Engine" and "Micro-mesh Engine," you will experience unparalleled gaming experiences.

Increases performance for all GeForce RTX cards, using AI to generate higher resolution frames from lower resolution input.

DLSS collects samples of multiple lower resolution images and uses motion data and feedback from previous frames to reconstruct native quality images.

Take your creative projects to the next level with Nvidia Studio. With new dedicated hardware, the RTX 40 series unlocks unparalleled performance in 3D rendering, video editing, and graphic design.

Enjoy feature-rich RTX accelerations in top creative applications, world-class Nvidia Studio drivers designed to provide maximum stability, and a suite of exclusive tools that leverage the power of RTX for AI-supported creative workflows.

The NVIDIA Broadcast application transforms any room into a home studio, taking your live streams, voice chats, and video calls to the next level with powerful AI effects such as noise removal and room sound, virtual background, and much more.

Use AI to turn simple brushstrokes into realistic landscape images. Quickly create backgrounds or speed up the exploration of your ideas, so you can spend more time visualizing your concepts.

Capture and share videos, screenshots, and live streams with your friends. Keep your drivers up to date and optimize your game settings. GeForce Experience allows you to do all that. It is the essential companion to your GeForce graphics card.

Virtual reality offers some of the most immersive experiences on a gaming PC. But getting the right VR is challenging. With actual screen resolutions at 4K and increasing, minimum refresh rates of 90 Hz, and high latency tolerances, VR is one of the most demanding PC applications in the world and requires the most powerful GPUs in the world.

NVIDIA's GeForce RTX GPUs give you the performance you need to power top titles on the latest VR units. Additionally, they feature technology to crank up the settings for truly impressive, immersive gameplay.

The TORX FAN 5.0 is the pinnacle of fan design improvements for increasing pressure and airflow to the heatsink.

The ring arcs connect three sets of fan blades that are tilted 22 degrees to each other to maintain high-pressure airflow even at lower rotational speeds.

The increased airflow is +23% compared to an axial fan.

The core pipes are precisely crafted to make the most of the available space.

A square section of the heat pipes fully touches the GPU base plate and dissipates heat along the entire length of the heatsink.

Two sets of durable bearings rotate the TORX FANs for years of intense and long-lasting gaming sessions.

An attached support bracket can be mounted to your computer case for additional reinforcement of the graphics card.

MSI Afterburner is the most recognized and widely used graphics card overclocking software in the world.

Take full control of your graphics card while monitoring key system metrics in real-time.