The NVIDIA Ada Lovelace architecture fully unleashes the capabilities of ray tracing technology, which simulates the behavior of light in the real world.

With the unique power of the new GeForce RTX 40 series and the 3rd generation RT cores featuring the new hardware units "Opacity Micromap Engine" and "Micro-mesh Engine," you will experience unparalleled gaming experiences.

Increases performance for all GeForce RTX cards, using AI to generate higher resolution frames from lower resolution input.

DLSS collects samples of multiple lower resolution images and uses motion data and feedback from previous frames to reconstruct native quality images.

Take your creative projects to the next level with Nvidia Studio. With new dedicated hardware, the RTX 40 series unlocks unparalleled performance in 3D rendering, video editing, and graphic design.

Enjoy feature-rich RTX accelerations in top creative applications, world-class Nvidia Studio drivers designed to provide maximum stability, and a suite of exclusive tools that leverage the power of RTX for AI-supported creative workflows.

The NVIDIA Broadcast application transforms any room into a home studio, taking your live streams, voice chats, and video calls to the next level with powerful AI effects such as noise removal and room sound, virtual background, and much more.

Use AI to turn simple brushstrokes into realistic landscape images. Quickly create backgrounds or speed up the exploration of your ideas, so you can spend more time visualizing your concepts.

Capture and share videos, screenshots, and live streams with your friends. Keep your drivers up to date and optimize your game settings. GeForce Experience allows you to do all that. It is the essential companion to your GeForce graphics card.

Virtual reality offers some of the most immersive experiences on a gaming PC. But getting the right VR is challenging. With actual screen resolutions at 4K and increasing, minimum refresh rates of 90 Hz, and high latency tolerances, VR is one of the most demanding PC applications in the world and requires the most powerful GPUs in the world.

NVIDIA's GeForce RTX GPUs give you the performance you need to power top titles on the latest VR units. Additionally, they feature technology to crank up the settings for truly impressive, immersive gameplay.

The ROG Strix GeForce RTX™ 4070 Ti gives a whole new meaning to going with the flow.
Internally and externally, every element of the card gives the monstrous GPU room to breathe freely and achieve ultimate performance.
The liberated NVIDIA Ada Lovelace architecture is here.

• Ventilated exoskeleton
• Larger Axial-tech fans
• Massive heatsinks

The two side fans rotate counterclockwise to minimize turbulence and maximize air dispersion through the heatsink. 

All three fans stop when the GPU temperatures are below 50 degrees Celsius, allowing you to play less demanding games or perform light tasks in relative silence.

The fans start again when the temperatures are above 55 C, referring to a speed curve that balances performance and acoustics for work or play.

Digital power control, a series of high-current power stages, and a series of 15K capacitors ensure massive reserves to reliably extend performance limits.

A high-quality cast frame, cover, and backplate tightly support the PCB board and strategically direct airflow.

A GPU brace provides additional stability to the critical connection between the card and the heat spreader. The rear I/O bracket is made of stainless steel to prevent corrosion in humid climates and provide more durable support. A conveniently placed Dual Bios switch allows quick selection between "performance" and "quiet" speed profiles for the Axial-tech fans.

Auto-Extreme technology is an automated manufacturing process that sets new industry standards, allowing all soldering to be completed in a single pass. This reduces thermal stress on components and avoids the use of harsh cleaning chemicals, resulting in less environmental impact, lower energy consumption during manufacturing, and an overall more reliable product.

ASUS GPU Tweak III is more intuitive and feature-rich than ever. A revamped interface offers greater accessibility, integrating essential functions into a central dashboard, and the voltage-frequency tuner has been overhauled to make overclocking even easier. Additional goodies, such as 0dB fan technology, automatic profile switching, a fully customizable display, and logging capabilities, ensure that you get the most out of your graphics card.