Small changes can make a big difference in your ability to persuade; this book will show you how to do it!

Every day we face the challenge of persuading others to do what we want. But what makes people say "yes" to what we ask of them?

Based on at least 60 years of research in the psychology of persuasion, this book reveals many valuable secrets that will help you become more persuasive, both at work and at home.

Written in collaboration with one of the world's most famous experts in influence, Professor Robert Cialdini, the book "Yes!" contains dozens of tips that you must not miss - all scientifically proven to enhance your persuasive abilities.

Whether you are a business executive, involved in sales, or simply want to increase your influence in your social environment, this book will prove to be your valuable ally!

The book is written in simple language and follows a careful sequence to guide you step by step through the secrets of persuasion. What are the traps to avoid and what are the simple "strategies" that will lead you to success? Read the book to discover them!