Very mediocre product. I expected a lot more but got nothing.

Positives:

1) Excellent scent. Honestly, if they didn't tell me it was a styling product, I would eat it.

2) Very easy application. Honestly, you can easily spread it on your hair. Obviously, it helps that it is a Clay Pomade.

Negatives:

1) It is definitely not matte. It leaves a shine on the hair, not a big one, but it does leave one.

2) And most importantly of all. Zero hold, zero lasting power. If you don't use hairspray, it won't hold in your hair for even an hour.

So, two stars for a product that should claim to have natural hold with shine and a strong hold.

UPDATE

After extensive use, I can say that in the end, the result is almost matte. Yes, it needs the help of hairspray, but overall the result is satisfactory. And for that, I will give it another star!!!

Very good product, the scent is caramel-cookie. Good price and good quality from HEY JOE.
Good hold and washes out easily with water. Medium hold.
Does not stick to the hair.
Natural result. Easy application. I would definitely buy it again

Very good product, the scent is like caramel-cookie. Literally, you want to eat it.
Very good hold and comes off easily with water.