We live in a world with increasingly less diversity: from flora and fauna to spoken languages, from religious life to art and politics, despite the apparent variety and surface cultural conflicts, there is a deep trend of homogenization.
However, the polysemy and ambiguity of the world can never be completely eliminated. Bauer explores how contemporary perceptions of identity and authenticity lead to the complete dominance of singularity and the abolition of ambiguity, drawing unexpected and insightful examples from fields such as sports, Islamic culture, pop music, winemaking, sexuality, politics, and the art market.