The book discusses the changes in the form and symbolism of the language of the mass media that have been associated with its popularization from the post-dictatorship period until today. It reveals how the Greek language depicted the significant socio-economic changes that have shaped society in recent years. It became a more popular language because it served the climate of democracy restoration. It acquired progressive connotations through our distancing from formality, as it facilitated the consolidation of political parties and raised popular expectations. It evolved to be more populist when private mass media sought openings to the middle class. It was influenced by and influenced the tight embrace of political and television/publishing power. It lost and regained its emblematic role in representing popular movements. And in the era of memoranda, it transformed into a sharp tool of guilt and manipulation, aiming at the coercive acceptance of the imposed measures.