Very good, it cleans well, it is durable, and it is quite large in the photo, but it loses size.

As for whether the wire bristles reach with the appropriate pressure, they reach at least on my broil king. Also, the fact that it has bristles on the flip side is very convenient

Not very good at cleaning the cast iron grates of King Broil as the length of the wire bristles is not enough to clean their entire surface. A common wire brush with longer bristles and cost 1/3 of this one, does a much better job for me.