There are many times when we have to convince someone, whether we are discussing something trivial with a friend or trying to persuade our colleagues about an important decision. Instead of relying on instinct - often resulting in difficulty or failure - we would be more understandable if we assimilated the timeless art of persuasion, rhetoric. "The Art of Persuasion" summarizes the rhetorical wisdom of Cicero, the greatest orator of ancient Rome, from all his works, and combines it with texts from his forensic and political speeches, presenting his highly effective techniques in practice. The result is an enlightening and entertaining introduction to the secrets of persuasive speech and writing, which includes, among other things, strategies that are equally effective today - in the office, in school, in courtrooms, and in political debates - as they were in the Roman forum.
"The Art of Persuasion" deals with the evidential means based on logical argumentation, ethics, and emotion; how to persuade regardless of the audience or the circumstances you face, and much more.
This extremely timely and unique anthology of Cicero's rhetorical wisdom will satisfy every reader who wants to argue successfully and exert influence in their surroundings.