Restless spirit, with a degree in economics in his luggage, young Phil Knight borrowed fifty dollars from his father and opened a company with one and only purpose: to import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car, Knight made a turnover of eight thousand dollars that first year, in 1963. Today, Nike's annual sales reach thirty billion dollars and its logo is a symbol of grace and greatness, one of the few recognizable in every corner of the world.
Knight, the man behind the logo, has always been a mystery. Now, in a modest, unfiltered, funny and beautifully structured biography, he finally tells his story. It all starts with a classic moment, where he must choose the right path at a crossroads.
At the age of twenty-four, traveling in Asia, Africa and Europe with a backpack on his shoulders and grappling with life's big questions, Knight decides that the unconventional path is the only one for him. Instead of working for a big company, he will create something of his own, something new, dynamic, different. He will take risks, often be forced to retreat, face ruthless competitors, enjoy exciting triumphs and avoid disasters at the last moment. Above all, he will build relationships that shaped the heart and soul of Nike, with his former coach, the sharp-tempered and charismatic Bill Bowerman, as well as with his first employees, a group of misfits and wise men who quickly transformed into a band of crazy brothers.
Together, harnessing the electric power of a bold vision and believing in the redemptive and transformative power of sports, they created a brand and a culture that changed everything.