The color in the photo has no relation. Having an open base, I expected a deep red and it turned out to be a dark peach. Very dark, often appearing brown to black. For those of you who are intense redheads, I would recommend choosing something else, because the change is very drastic. The color is not bad, but it is not red.

It is the only hair dye I use because with any other one, black would turn brown after about 3 months of washing. The color with this dye will not fade, especially if it has been applied 2-3 times. Now I only touch up the roots, I don't even need to do the ends. Of course, if someone wants to go blonde and has used this dye, I don't know how successful they will be without doing 2-3 rounds of bleaching and potentially damaging a significant amount of length.

Although it is a quality product, in my hair - dark brown - it turned out a little bit too dark (3-4 shades darker) with a "brown" result at the roots. I imagine it would do more in already blonde hair.