I didn't buy it expecting tremendous hydration because, let's be honest, most lip balms of this type have very temporary results. I like the cool sensation on my lips and I was looking for a product with this effect. It smells exactly like mint, provides a temporary feeling of coolness and freshness, and doesn't leave a heavy lip balm sensation, but it moisturizes moderately and only for a short time. Personally, I always carry a more affordable and everyday lip balm with me, and at home, I use more specialized products or ones that I know are more effective. For the first use and frequent reapplication, it's a good choice if you like the cooling effect.