The reduction of noise from the back-illuminated sensor, gapless on-chip lenses, anti-reflective optical coating, elimination of the optical low-pass filter typically placed in front of the sensor, and other innovative technologies provide high resolution, high sensitivity, low noise, and wide dynamic range.

A high-precision image stabilization unit, advanced gyroscope sensors, and optimized image stabilization algorithms effectively detect and correct shake, providing a significant 7.0-step advantage for handheld shooting.

Flicker from artificial light is automatically detected and the timing and speed of the mechanical or electronic shutter are precisely controlled to minimize its effects.

The Creative Look function offers 10 presets that can be used as-is or edited to create a variety of "looks" that can help creators enhance the mood of their photos or movies within the camera.

With the innovative AI processing unit, the a7CR can use object shape data to accurately recognize movement, providing significant improvement in human eye recognition. The human posture estimation technology recognizes not only the eyes but also the position of the body and head with great accuracy. This makes it possible to lock onto and track a subject looking away from the camera or with their face partially covered by a helmet or sunglasses, for example.

AI-based real-time tracking can be activated by specifying the subject and pressing the shutter button halfway. The camera automatically tracks the subject, allowing the user to focus on framing the composition. Subject recognition performance and tracking reliability have been significantly improved in a wider range of shooting situations.

The latest AF algorithm allows for AF shooting in low-light conditions, at EV -4.0 (AF-S, ISO 100 equivalent, F2.0 lens) even in dark scenes and indoors, and features a useful focus priority function.

The camera will automatically capture up to 299 images with sequentially shifted focus points, with customized intervals and sequence defined by the user. Choose the perfect shot or post-process multiple shots to achieve creative composite materials with impossible depth of focus.

The latest BIONZ XR processing engine and updated algorithms achieve significantly improved movie image quality. In addition to focus support, the camera's advanced AI processing unit is also used to achieve accurate white balance, even in challenging situations where the subject is in the shade. Skin tones, foliage, and other materials are reproduced with consistently natural color under almost any type of lighting, and gradations such as highlight roll-off in portraits are exceptionally vivid.

Sony's S-Cinetone picture profile offers more faithful color and skin tone reproduction, with natural mid-tones essential for healthy skin, as well as soft colors and beautiful highlights, giving creators a cinematic look without the need for color grading.

The active mode provides precision stabilization for video shooting with advanced gyroscopic sensors and an optimized algorithm. Camera shake is detected and compensated accurately, while additional stabilization is provided through compatible lenses in synchronization with the camera body.

The Creators' Cloud is a platform that supports creative work from shooting to production, combining Sony's advanced camera technology with cloud-based artificial intelligence. It is also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and desktop applications that provide efficient solutions integrating cameras with shooting and production apps and services.