For a pre-styler after shower, it's just what you need. It applies better on damp or wet hair so that you can give the necessary volume and style with the blow dryer afterwards. It holds on its own because it's exactly something that you use purely as an enhancer and only on the hair. If you don't use any pomade, clay, etc. afterwards, it's difficult for the hair to hold for more than 1.5 hours. In barbershops, its price goes up to 14 euros, which is worth it as it has a generous amount, a very nice scent, and it doesn't weigh down the hair since it's water soluble for rinsing.