The modern Greek farmer has no relation to the subsistence farmer, as we knew him until a few decades ago. Today's farmer has education, specialized knowledge, and skills. He is now a modern entrepreneur who not only manages the production of products of immediate demand and consumption but can also lead a cutting-edge business that must meet the necessary scientific specifications in order to be outward-looking, profitable, and flexible to new technological challenges with progress as its horizon.

Greek land, Greek fauna and flora, as well as the Greek climate, are the first major weapons available to the creative agricultural mind. However, he also needs a series of "tools" which he will find in detail in this book, tools that will help him "take off" his business and secure his income.

The Greek farmer-entrepreneur and his choices, written by two experts in the field, Professor Xenofon Verginis, an economist and successful entrepreneur, currently President and CEO of the internationally award-winning company Eurofood Quality S.A., and Associate Professor of Economics at the Agricultural University of Athens, Angeliki Menegaki, is a well-structured and easily understandable guide that includes all the necessary technological and economic management information.

The perfect business manual, absolutely necessary for every young person who is ambitious and visionary enough to perceive agricultural production as the business of the future.