It is a guide for the organization, research, strategy, design, and development of public television programs.

It describes the differences between commercial and public television, types of audience research and their applications in Greece and abroad, as well as public accountability measurements.
It presents the main program categories and analyzes their appeal, structural elements, "character", values, etc.

It is aimed at television program executives, media analysts, television producers, marketing consultants, and anyone involved in the media in general.

It is a useful book for university students and communication schools, but mainly for thoughtful citizen-viewers who want to watch a program that represents them.