My vet recommended it to me along with Hill's urgent care a/d, but I ended up choosing the latter. Its packaging is nothing fancy and its price is high, just like other reputable brands. With the addition of a little warm water, it became like mousse, similar to other foods in the same category. The meat smelled bad and repelled my cat from consuming it. I'm also not sure if this specific food is to blame, but it caused diarrhea. So, I ended up choosing Hill's urgent care a/d to have peace of mind.