Very fine powder that, when grabbing the bag (even carefully), blows away and flies in the air. But with a beer aroma, beer flavor, and a bitter taste that doesn't bother me, at least. I haven't tried many, but the product seems to be related to beer unlike others. Despite the quantity, due to its texture and stronger flavor, it lasts much longer than the flakes I usually buy, and it is the same amount in grams. I'm referring to those with B12 or without. I will definitely buy again.