Every moment should be treated as a treasure. If we let it go without enjoying it, the opportunity will be lost forever.

The authors of "Ikigai," who created a huge global phenomenon, bring to light another concept that carries an ancient Japanese tradition and can transform our lives: Ichigo-Ichie. Ichigo-Ichie teaches us that every moment of our lives, like every tea ceremony, is something unique that will never be repeated.

Ichigo-Ichie will inspire us to:
- Free ourselves from the weight of the past and the anxiety of the future and enjoy every moment.
- Incorporate Zen into our lives (Steve Jobs was initiated into Zen by his Japanese teacher and considered it the key to his success).
- Significantly improve our relationships and communication in our professional and personal lives.
- Liberate the creative source that lies within us.