This is what my hairdresser recommended to me and I bought it to try it out. I have red hair and in terms of color preservation, it did a objectively good job. After 1.5 months, the color wasn't as faded as when I used other shampoos. It has a nice scent, leaves the hair soft, but it caused intense dryness and irritation for me. That's why I will choose a different shampoo.

I used it at the hair salon. While I wash my hair every day (very oily scalp), with this shampoo I haven't washed it for 3 days! It can be used in combination with another one to avoid dryness for those who use apivita shampoos. It left my hair very soft with just a conditioner. I should note that I am post-pregnancy, so my hair is in its worst condition

I bought it because everyone was saying how soft it leaves the hair... It gave me terrible dryness to the point that every time I wash it, my scalp flakes.

It is not a bad product but I was not completely satisfied. Without the corresponding mask, it does not leave the hair soft. I would not recommend it for oily hair as they become greasy the next day and I did not see any significant difference in color retention.

Very nice shampoo, smells wonderful, produces a lot of foam with a small amount, cleans very well. Whether it will help with color shine will be seen in the long term.

It could smell better, but in combination with the mask from the series, it leaves the hair soft and maintains the color

It has a nice scent. It leaves the hair soft, I tried it without using a mask and I didn't expect it to still leave my hair soft. I would buy it again along with its mask.

I have been buying it for 3 years now and I wouldn't change it for anything! It really does the job of a hair salon! Huge quantity inside the bottle and it lasts for a very long time! It is good to combine it with the pump, of course, so that you can take a small amount and not have it all fall on your hand as you turn the bottle. I highly recommend it, especially in combination with the mask from the same series!

Excellent shampoo. You smell like you just came out of the hair salon. Should be purchased with the corresponding mask.
It is not expensive at all as you use a very small amount and the bottle is huge. It never runs out!!!!! It is now my only choice.