What does blink mean? It is the rapid knowledge, the type of thinking in which we engage in minimal time - as long as it takes to open and close our eyes.
When we meet someone for the first time, when we first enter a house that we are thinking of buying, when we read the first paragraphs of a book, the mind reaches conclusions in a matter of seconds. Well, this book examines those few seconds and the conclusions drawn during that time, which are tremendously important and powerful, and most of the time they are indeed correct.
Why are some people extremely capable of making decisions, while others usually fail? Why do some listen to their instinct and succeed, while others tyrannize their minds and constantly "stumble"? How does our mind really work - in the office, in the kitchen, in the bedroom? And why are the best decisions often the ones we cannot explain to others?
The book "Blink - The Power of Thinking Without Thinking" reveals to us that the best decisions are not made by those who spend all their time thinking about the problem, but by those who have the ability to "slice their experience into thin slices", to discern the minimal data that matter through a variety of variables.