Προβλέψιμα Παράλογοι, The hidden forces that shape our decisions
Psychology Books

Προβλέψιμα Παράλογοι, The hidden forces that shape our decisionsCode: 109197

When it comes to making decisions in our lives, we think we are rational and that we make smart and beneficial choices. But is it really so?
Not only do we constantly make mistakes and wrong choices,...

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When it comes to making decisions in our lives, we think we are rational and that we make smart and beneficial choices. But is it really so?
Not only do we constantly make mistakes and wrong choices, but we foolishly repeat our wrong choices, precisely because we have forgotten to think with simple, common sense....

"An amazing book, provocative and...

See full description
  • Author: Dan Ariely
  • Publisher: Enalios
  • Μορφή: Soft Cover
  • Έτος έκδοσης: 2008
  • Αριθμός σελίδων: 351
  • Κωδικός ISBN-13: 9789605363703
  • Διαστάσεις: 21×14
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Description

When it comes to making decisions in our lives, we think we are rational and that we make smart and beneficial choices. But is it really so?
Not only do we constantly make mistakes and wrong choices, but we foolishly repeat our wrong choices, precisely because we have forgotten to think with simple, common sense....

"An amazing book, provocative and entertaining at the same time, with examples ranging from the virtual drugs given to us by doctors, to the pleasure of some soft drinks like Pepsi. Ariel reveals the games our mind plays on us and shows us how to stop being fooled."

(Jerome Groopman, Professor of Medicine at Harvard University)

Specifications

Genre
General Psychology
Language
Greek
Subtitle
The hidden forces that shape our decisions
Format
Soft Cover
Number of Pages
351
Publication Date
2008
Dimensions
21x14 cm

Important information

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  • katsampu
    5
    4 out of 4 members found this review helpful

    Verified purchase

    Very interesting book, I would rate it 9.5/10.
    Simple writing, divided into chapters, and it focuses on specific types of "illogical" human behaviors as well as the experiments that have been conducted to confirm these predictable irrational behaviors.

    I initially read it in English but bought it in Greek as a gift.

    It contains substantial answers to why we tend to choose one out of three options, what "free" means, what it means that everything for humans is relative to some choice, and many more.

    For example, Phillip Adcock argues that "our brain simply cannot handle the large number of decisions we have to make in a store. When in a supermarket, we have to deal with a different offer every three-quarters of a second, we simply cannot handle it. If we find offers on 85 different types of beer in an aisle, our brain is unable to consider these offers and chooses a smaller number (4-5) to start the decision-making process of purchase. This process is not conscious.

    This book is a journey through repetitive, illogical human behaviors.

    Translated from Greek ·
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