Big fur coats, voluminous hair, sexy smokey eyes, and animal prints;

We officially welcome the first trend of the new year, called Mob Wife, and let's learn how we can easily and quickly achieve the signature Mob Wife Makeup look!

But what is the Mob Wife Trend?

Last year, social media was flooded with the Clean Girl Aesthetic, where minimalism dominated both outfits and makeup. However, in 2024, everything changes and we have clear influences from the '80s and '90s, with bold elements in both outfits and makeup. Gold jewelry, oversized sunglasses, voluminous teased hair, fur coats, and of course, glam but not overly intentional makeup looks that grab attention, are just some of the characteristics of this new trend!

If you "recognize" yourself in this trend, then let's see some tips & products that will help you create the ULTIMATE Mob Wife Makeup!

Base

We say "goodbye" to airy bases and aim for intense coverage that will make our face look porcelain! To achieve a flawless face, you can go for a full coverage foundation that will give you the perfect porcelain result.

Concealer 

The Mob Wives don't have time for sleep, but they always need to look refreshed and radiant. A high coverage concealer will vanish signs of tiredness and give you exactly that result!

Powder 

Baking is one of the favorite habits of Mob Wives. And of course, we are referring to baking with some loose powder, which will set all the products and keep them unchanged for many hours.

Smokey Eyes

A signature look of Mob Wife Makeup, the intense, sexy smokey eyes leave no room for hesitation. You can go for a classic black smokey or a sweet but "strict" bronze. The choice is yours!

Contouring

Of course, the "harsh" - not so perfectly blended - highlights come back, to give a more "severe" result to the face. Angles are a must for the Mob Wife Makeup look and we want them as intense as possible, while temporarily saying goodbye to the shine on the face.

Boldly Shaped Lips

The look is completed with overlined lips, which are adorned with nude shades in the morning hours, while in the evening they become even more irresistible with red shades, giving that bold sexiness!